Soup Magazine

Addicted to Polyvore

Posted on 15. Mar, 2009 by admin in Art and Fashion

Fashion demands all of my attention – it is my passion as well as my profession. During my time as a fashion magazine editor, I was part of a team responsible for a monthly column focusing on luxury items. At work, my life consisted of borrowing and returning products, and choosing the perfect pictures from the seemingly endless photo shoots, before the demanding job of laying it all out. I often struggled with designers till the early hours of the morning as we tried to present the images in the most alluring way possible – much like the process of making a collage.

Polyvore.com simplifies this process, putting everything online. I am addicted to this site. I had been planning to write about Polyvore for some time, but whenever I visited the homepage I couldn’t help but just stare at the screen filled with incredible designs. Just a quick glance at the abundance of artwork available it clear why US fashion bloggers are so smitten.

Polyvore is essentially a web community, offering a platform where people with a common interest can meet each other. In this case, it targets those who have an eye for fashion and who are inspired by new designs. The concept of Polyvore originated in the realization that there was a need for a user-friendly application which could make fashion collages of clothing, items and accessories online. This application allows users to access images stored on its database to produce these collages, thereby combining creative design and product promotion. What sets it apart from other websites is the way in which it can be used for marketing purposes. It has reinvented the fashion catalogue, unleashing a fresh new medium for advertising. In the same way that an advertisement on a page of a magazine gives a product exposure, so does Polyvore. Used properly, it can be a stunning promotional tool.
Unfortunately, there is nothing similar for interior design which can help me redecorate my apartment… yet. That would be fun!

HUI-MIN TSAI A San Francisco-based freelance writer who loves to eat, shop, cook, laugh, and is obsessed with everything aesthetically pleasing.
http://www.minpicks.com

Tags: Design, Fashion, Polyvore